We are the folks who think of innovative ways to make your business grow and succeed in today’s super-cluttered communications environment. Getting results is our strength. Digital intelligence is our passion. Our cross-functional team is fluent in digital and offline marketing—from responsive web development, paid search marketing, and SEO, to branding, strategic planning, competitive intelligence, and even video production. We are the bridge between marketing and technology. Read on for the answers you seek and then give us a ring when you're ready to talk. Here's a small cross section of what we do:
Sugarloaf Mountain Resort, owned by Boyne, is the largest ski area east of the Rockies. It sits atop Maine's second highest peak at 4,237 feet and is the only lift-serviced above-treeline skiing in the east. Sugarloaf has more than 54 miles of trails. Our developer Derek Wheelden is the sole developer for all of the Sugarloaf websites including the Blue Room, Sugarloaf2020, and TrueBlue.
Forbes & Condé Nast consistently rank Telluride Ski Resort as one of the top places to ski and stay in North America. In the summer of 2014, in partnership with Joe Myers of Park City, Utah, we launched Telluride on Dirigo's Ski Resort CMS Platform. This project pushed the Dirigo team and our platform to new heights. The ski and outdoor hospitality vertical is one of Dirigo's specialties.
An employee owned mid-sized catalog company started in 1973 with its roots—and greens too—in Winslow, Maine. This powerful brand could easily be a member of the Internet Retailer 500 Group. We're just starting Johnny's changes for the 2015 season (e.g. branding adjustments, new designs, lots of ASPDotNetStorefront changes, search refinements, SEO, custom programming...). We perform a critical 24/7/365 role.
Founded in 1932, the Faulkner Organization consists of 22 auto dealerships (1,000 employees / 45 websites) representing domestic and import franchises. We actively consult with top management, in partnership with CBC Advertising, as digital change agents. In August 2013 we launched the Overdrive Auto Solutions platform with Faulkner. The retail automotive vertical is another of Dirigo's specialties.
enroll207.com was underwritten by the Maine Health Access Foundation (MeHAF), Maine’s largest private, nonprofit health foundation. MeHAF's mission is to promote access to quality health care—especially for those who are uninsured and underserved, and to improve the health of everyone in Maine. This marketing effort was developed to connect Mainers to certified assisters and navigators who are equipped to help Maine people with Obama Care. We know health care!
HealthInfoNet is Maine's health information exchange, a secure statewide computer system for doctors, hospitals and other health care providers to share important health information and improve patient care. In early 2014 we were tasked with updating their Drupal CMS version and launching an all new mobile friendly version of their website. Many think of Dirigo as purely an ASP.NET shop — nothing could be further from the truth.
Google recently announced the end of author headshots in search results, unapologetically citing UX considerations on mobile.
Google encouraged adoption of the Authorship program by asserting early-on that having a recognizable author headshot appearing next to their works in the Google SERPs would increase their CTR, and thus their organic traffic. This was proven to be true.
We take these shots with our smartphones and they magically appear on our website. How cool is that?