Featured Articles

Using design rules as a guide, not a law, with regards to visual weight

by Jessie Lacey
05/14/2013

There are a few basic design rules when it comes to user experience (UX) that guides our design. However, one must not fall into the trap of believing the rules are mutually exclusive or that one must adhere to the rules to create an effective design. None of that is more apparent than in creation of a visual balance or visual emphasis.

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A few Dirigo blog style guidelines

by Victoria Kuhn
04/22/2013

Our clients always ask for hints about maintaining their new website (and blog). It's like a new car so how does one keep the paint shining and the inside smelling like a new car. You know, keep it clean, get the oil changed, and rotate the tires! Create a content/editorial schedule and follow it. And if branding, consistency, and the user experience is important, check out the guidelines we've provided.

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Another Successful Responsive Website (RWD)

by David Addison
04/18/2013

We've launched another responsive website. We've been using an adaptive responsive approach to web design (RWD) for better than a year now. It is our preferred solution for multi-device support. Each new project before us is approached as an opportunity to experiment and push ourselves to improve our responsive workflow and techniques. Not all RWD sites are created alike—that's for sure. By starting with content on this project, we ensured that all of our website’s content was relevant and appropriate to all users, mobile or otherwise. This project was wireframed and designed in Photoshop for the smartphone and desktop. Tablet considerations, for the better part, were designed in the browser. We celebrate another milestone: best Dirigo RWD site ever.

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Litigation Over Website Accessibility is Exploding: tips for making a website ADA compliant

by David Addison
04/03/2013

Here at Dirigo we’re not sure why concern for providing the disabled easy access to website content is so low right now. We run across the Americans with Disabilities Act (ADA) every day. Buildings have ramps, restrooms have stalls that accommodate wheelchairs, elevators have braille buttons, and televisions have closed-captioning.  As a society, America is quite conscious about the need to accommodate the disabled.  Yet, almost none of the RFP’s that we received over the past 24 months made mention ADA compliance.  Marketers are not thinking about universal access.  That’s because, historically, there was nobody enforcing ADA compliance in the cyber world.  It’s all changing!  Special interest groups are stepping-in to advocate for their members and websites have become the next frontier for ADA litigation. Firms that fail to cater to visitors with disabilities are finding themselves in court defending, and often settling, lawsuits that are costly both monetarily and in terms of damaging publicity. Our advice – build ADA compliance into your projects.

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Web Design and Development Trends for 2013 and 2014

by J.P. Berry
02/28/2013

2013 is an exciting year for the web design and development community. Browsers are faster than ever, and mobile phones and tablets are in the hands of more and more people every day. That means more opportunity for web designers and developers to have their content reach a wider audience.

This year we're seeing a few trends cross over from 2010 and up, with some new design and functional pieces evolving.

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Top 20 SEO Tools

by Victoria Kuhn
12/28/2012

Hey if Letterman and Carson can have top 10 lists, so can technology companies. Here are our top 20 SEO, SEM, and web best practice tools for keyword research, on-page optimization, link building, keyword rankings, etc.Enjoy!

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Mastering Google AdWords isn't enough, is competitive conquesting the answer?

by Matthew Small
11/26/2012

For the novice who’s never used Google AdWords or Bing Ads, these advertising programs can definitely be a difficult to master, especially when creating a campaign starting from scratch—plus it doesn’t help when AdWords (or Ads) interface changes, and the competitive landscape is ebbing and flowing too (including when a client is being impacted by competitive conquesting, the brand is crowded out, and/or constrains the monthly spend). With the continued challenging economic times, we are seeing greater conquesting activities.

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Accessing Rackspace Quarantine Manager with an e-mail alias

by Victoria Kuhn
11/12/2012

If you can't get access to your Rackspace Quarantine Manager for an email alias, never fear: here's a quick nine steps and you're in!

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Use Pinterest to Drive Conversion and Increase Social Presence in the Auto Industry

by Victoria Kuhn
09/20/2012

With just a few resources (likely already at your fingertips), you can increase clicks, foot traffic, and eyeballs to your vehicle inventory. Whether your brand is one rooftop or several, Pinterest is a tool that is driving more clicks, more walk-ins, more calls, and more sold cars. Oh and you gotta get your social house in order, including Facebook, Twitter, and YouTube too!

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Domain tasters … they are hungry

by Victoria Kuhn
09/23/2011

Domain tasting ... sounds like it's lunch time. Not! The simple act of going to the Internet—a search engine (like Google or Bing) or Internet registrar (like GoDaddy or Yahoo)—to find a domain name may be quite costly if you don't purchase the domain name immediately. Check out my post that include two favorite safe places to research brands and domains. Happy eating! Good luck with researching!

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Top 10 iPad apps for designers

by Jessie Lacey
03/30/2011

There are a myriad of design apps to look at for the iPad. These are my favorites. Check them out and let me know what you think.

 

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Designing for people: Interaction design and personas

by Victoria Kuhn
04/19/2013

I've been rereading the book: The Inmates are Running the Asylum by Alan Cooper. Besides a catchy book title, it's chalked full of great info and perspective to "walk in the shoes" of digital users.My favorite chapter is Chapter 11: designing for people. Simple, right? Not always. There are at least three "types" that work on a website: marketer (who often doubles as a writer), creative, and coder. Each expert approaches interactive design, defined very broadly here, from a different perspective in my experience at Dirigo. We bring our brilliant expertise and with our brilliant blind spots too.

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Skeuomorphism, Flat Design & Almost Flat Design

by Jessie Lacey
04/15/2013

Skeuomorphism is a design style made to resemble real-life materials, like textiles or knobs. Flat design, by contrast is a minimalistic design approach that emphasizes usability. A great middle-road approach to take is what is being called “almost flat-design” where the style takes on that clean, bold look of flat design while also incorporating the visual cues of interaction that is so inherent in skeuomorphism.

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Responsive Website Design Launch: The Dirigo Site

by Jessie Lacey
03/01/2013

We finally launched our brand-spanking-new website! Yes, that day has indeed arrived. Blood, sweat, and tears have paid off. I am truly proud.

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DealerRater: Car Dealer Ratings and Car Dealer Reviews

by Matthew Small
01/31/2013

Learn about DealerRater and 4 easy steps to begin your reputation management journey. Automotive reputation management contains both car dealer ratings and car dealer reviews and DealerRater is a leading automotive user-generated content site.

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Claiming your business page on Google Local: an easy guide for auto dealers

by Matthew Small
12/27/2012

If you have not claimed your local business lisitngs, you should do it today. Since May 2012, when it launched Google Local (part of Google+), the science of reputation management has taken a new meaning, especially to auto dealers, retail establishments, financial institutions, and the hospitality sector.

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The new social disease and “safe sex” tweeting to avoid phishing

by Victoria Kuhn
11/15/2012

Learn about direct messages from Twitter that contain keywords like: spreading horrible rumors or spreading nasty rumors. Get four easy how-tos to protect your true Twitter account.

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How to get a Google Plus vanity URL

by Victoria Kuhn
10/10/2012

As with Facebook, I want to shorten Google+ URLs to make it easy to remember a page (and it never hurts to reinforce one's brand). Google has invited large brands to have personalized URLs but there is no good solution for smaller brands. I found a simple solution to shorten a Google+ URL (it's a redirector URL).

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On responsive web design

by Jessie Lacey
03/19/2012

This morning I purchased this iBook called "Responsive Web Design" (brought to us by A Book Apart: Brief Books for People Who Make Websites). It was literally the ONLY book that came up when I searched for responsive web design, but fortunately, the exact one I was looking for anyway. RWD seamlessly incorporates desktop design and mobile design.

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New Dirigo branding strategy and new business cards too

by Jessie Lacey
08/11/2011

In between the myriad of client work, our own Web site redesign and painting our office walls, launched a new branding strategy, including new business cards. We deployed QR codes on some staff cards and used a custom size to create memorability.

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Anatomy of a credit card number and the utility of the BIN

by David Addison
03/29/2011

Let’s examine the anatomy of a credit card number and look at two ways to use the BIN number to thwart installment fraud and increase average order value by using card type to dynamically control upsells/cross sells and general web site merchandising.

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