by Matthew Small
Social media has grabbed the spotlight over the last few years as marketers figured out how to engage consumers through posts, tweets and viral videos. It is a truism that most everyone in generation X and Y is on a social network. Nothing has bested the broad reach of television since its launch in the early '50s. That's all changing. And so, too, is social media. Out of necessity social media firms have turned to paid advertising to generate revenue. Just like search engines, social networks live and die by advertising. Let's dive into this rather new world of social paid ads.
by Jessie Lacey
The Psychology of Color is the study of colors effects on human emotions and on our behaviors. What do you feel when you see yellow on a sign, or a red light light-up? Does the color of a room effect your perception of the temperature of the air? Is it possible to impact a brand, sales or conversion with color in advertising? How does color effect eating or buying habits? Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. We take the science of color pretty seriously at Dirigo. Come explore the possibilities in this third installment of the Crash Course in Color Theory: The Psychology of Color.
by Jessie Lacey
Color theory is part biology, physics, psychology and geometry. Basically, if you take the color wheel which is the spectrum arranged in a circle, you can come up with basic harmonies by using angles and symmetry. What is the formula for perfect color harmony? How do designers pick timeless colors for marketing and branding that will appeal to everyone? These questions and more get explored in this three-part crash course in color theory. Includes FREE handy reference guide!
by David Addison
Responsive website design (RWD) or adaptable website design (AWD)? It's very important to understand that RWD and AWD are not mutually exclusive in the retail automotive or any other sector. It's about mobile-first development. Here at Dirigo-CBC we use both RWD and AWD in our solutions (e.g. we bake both technologies into the same website solution).
The two methods differ in the delivery of the responsive/adaptive structures. Responsive Web Design (RWD) relies on flexible and fluid grids. Adaptive Web Design (AWD) relies on predefined screen sizes. RWD typically takes more coding and implementation strategies using fluid grids, CSS, and flexible foundations. In the purest form, AWD is more streamlined with a layered approach that uses server side scripting to assist with adapting content to various devices and screen sizes.
The end-game is to get a great user experience and action on one or more calls-to-action. We aren't seeing a drop in website leads with websites on our responsive automotive platform.
by Ryan Smith
Every webpage has a URL which identifies it, and though this was originally intended to be distinctive, most webpages can in reality be accessed from more than one URL. This is the nature of web server software, and it takes careful consideration of the necessary assumptions made by search engines in order to prevent search visibility issues.
For a variety of technical and business-practice reasons, most websites end up having more indexable URLs than they have distinct pages of useful content, and most have pages which deliver little value to searchers. Much of technical SEO is concerned with reducing the number of indexable URLs to the absolute minimum among the pages with the highest-quality content. This maximizes the...