So what’s good content really all about? Content is brand building in the online space. Trust, credibility, and reputation: showing Internet users you and your site are the expert about your business and what you merchandize. Content is the mechanism that conveys copy/narrative, images, videos, social, recommendations, product ratings, blogs, and the like.

Curious as to what a hosts file is and it's purpose? Do you know what it is but are having a hard time acccessing it? Whether you are working with a developer who asks you to edit your hosts file or you simply want to play a cool prank on your friends and family (the latter sounds more fun doesn't it?) This post will help you whether you are running mac, windows or linux os.

Games for the iPhone are growing in popularity every day and can be profitable for anyone who puts out a good product. In this post I will discuss the most popular games on the date this was written and why they are so successful.

For the past two years many of the staff at Dirigo has not taken a well-deserved break. Time off has been limited by a weak economy and our clients’ need to squeeze every ounce of I.T. resource to hold onto sales and profits. It is likely that the USA will still be facing a 9 percent unemployment rate at this time next year. This means that if you’re selling anything discretionary, you’re probably in for another lackluster year. 2012 is shaping up to much the same — it will be about honing competitive edge.

Social signals affect search. Giving the user the best experience on the Web is imperative if you want users to read/view what’s on your site and purchase your widget. Data rocks. The search engines continue to refine/adapt search based on users’ search and click behaviors. Schemas: An amazingly simple concept. SMX East was the best conference I've attended in quite a while ...  

Domain tasting ... sounds like it's lunch time. Not! The simple act of going to the Internet—a search engine (like Google or Bing) or Internet registrar (like GoDaddy or Yahoo)—to find a domain name may be quite costly if you don't purchase the domain name immediately. Check out my post that include two favorite safe places to research brands and domains. Happy eating! Good luck with researching!

When Internet service goes down, it's at best an inconvenience. If you rely on it for business, like Dirigo does, it is pretty major.  And if your servers go down, it quickly costs big money (not – none of our servers went offline). Here are my thoughts on our current outage - a break in a fiber optic cable in Vermont that interrupted internet and digital phone service for almost 350,000 Time Warner Cable customers in New England, including Maine. Trouble Location: Brattleboro, VT.  Reason: Hurricane Irene clean-up.

I embedded a custom font onto a web page and the font was not loading in Internet Information Services 7.  I was getting a 404 error for the call to the .woff file.  As suspected, it turned out to be the MIME Type which is not supported out of the box by Windows 2008r2 Server. Here's my fix for 404 errors caused by using embedded fonts in IIS7.

301 redirects are very important for SEO when moving website pages to new locations. They are easy to implement when you switch from one scripting language to the other (i.e. from .asp to .aspx or from .php to .asp). The problem comes in when you are trying to convert static .html or .htm website into .aspx. HTML file can’t execute any code thus create a major challenge for implementing 301’s.

In between the myriad of client work, our own Web site redesign and painting our office walls, we somehow found time to get business cards designed and printed.