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A blog forces you to publish. It helps you to rank higher with the search engines. It encourages user participation and social chatter. This is our collection of muses.

Apple Meet Tree

by David Addison

The first quarter is gone and the year looks good.  Are you meeting your sales goals?  If you’re not meeting your goals it's time to evaluate your digital and offline strategy.  Digital for digital’s sake no longer guarantees success. It never did! Regardless of who you are, what you make and how you sell, your shoppers are omnipresent (anytime, anywhere, anyhow).  Are you?

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Client Editable 302 Redirects for Edge

by Justin Colangelo

Sometimes admins want to write their own redirects for marketing purposes. Since we don't want to touch the web.config file directly we do the redirects programmatically when requests are made.  Lets take a look at this DirigoEdge solution. This post contains an excellent use of caching and a photo of Justin's idle Robert Redford as Grizzly Adams (circa 1974).  What more could anyone want from a geeky blog post?  We are eight coders strong here at Dirigo and we're looking for more.  If you have what it takes, drop us a line.

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When, where and why to promote your content with paid social media advertising: Facebook, Twitter & LinkedIn

by Matthew Small

Social media has grabbed the spotlight over the last few years as marketers figured out how to engage consumers through posts, tweets and viral videos. It is a truism that most everyone in generation X and Y is on a social network. Nothing has bested the broad reach of television since its launch in the early '50s. That's all changing. And so, too, is social media. Out of necessity social media firms have turned to paid advertising to generate revenue. Just like search engines, social networks live and die by advertising. Let's dive into this rather new world of social paid ads.

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A Crash Course In Color Theory Part Three: The Psychology of Color

by Jessie Lacey

The Psychology of Color is the study of colors effects on human emotions and on our behaviors. What do you feel when you see yellow on a sign, or a red light light-up? Does the color of a room effect your perception of the temperature of the air? Is it possible to impact a brand, sales or conversion with color in advertising? How does color effect eating or buying habits? Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. We take the science of color pretty seriously at Dirigo. Come explore the possibilities in this third installment of the Crash Course in Color Theory: The Psychology of Color.

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A Crash Course In Color Theory, Part Two: Color Harmony & Combinations

by Jessie Lacey

Color theory is part biology, physics, psychology and geometry. Basically, if you take the color wheel which is the spectrum arranged in a circle, you can come up with basic harmonies by using angles and symmetry. What is the formula for perfect color harmony? How do designers pick timeless colors for marketing and branding that will appeal to everyone? These questions and more get explored in this three-part crash course in color theory. Includes FREE handy reference guide!

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Responsive Website Design or Adaptive Responsive Design: Does RWD Generate Less Leads?

by David Addison

Responsive website design (RWD) or adaptable website design (AWD)? It's very important to understand that RWD and AWD are not mutually exclusive in the retail automotive or any other sector. It's about mobile-first development. Here at Dirigo-CBC we use both RWD and AWD in our solutions (e.g. we bake both technologies into the same website solution).

The two methods differ in the delivery of the responsive/adaptive structures.  Responsive Web Design (RWD) relies on flexible and fluid grids. Adaptive Web Design (AWD) relies on predefined screen sizes. RWD typically takes more coding and implementation strategies using fluid grids, CSS, and flexible foundations. In the purest form, AWD is more streamlined with a layered approach that uses server side scripting to assist with adapting content to various devices and screen sizes.

The end-game is to get a great user experience and action on one or more calls-to-action. We aren't seeing a drop in website leads with websites on our responsive automotive platform. 

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Paid Search Marketing

by Matthew Small

We are in the age of digital marketing and online advertising. As a business owner it is extremely important to know your options, the audience you’re trying to reach, and what fits with your business model and budget. Paid search ads, banner ads, remarketing, retargeting, dynamic ads, content marketing … the list goes on. What makes sense for you and who can you really trust to provide you with the right advice?

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Don't go the way of the SEOsaurus

by Ryan Smith

...wherein Ryan Smith, Technical SEO, states the obvious about Google's Hummingbird algorithm, admits to giving out some bad SEO advice, ironically beats on amateur SEO's for being amateur, makes a few tortured analogies, and finally uses the word "imputive" in a sentence.. all just to give you the lowdown on how to rank for misspelings in 2014.

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Advertising in a Soft Economy

by David Addison

Is the tail-end of the Great Recession a time to advertise? Yes! Should you boost ad spending in 2014? Yes. New opportunities are opening up everywhere. It is a time to experiment with the new digital advertising ecosystems, to continue with Google AdWords, and to stay vested in old-school offline.  Keep advertising or fall behind.

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Hyperboria, A Mesh Network

by Bri Garrett

Recent events in the past few years have prompted research and experimentation in communication across devices for the purpose of insuring free flowing information to the population. Network security and privacy are key factors for insuring such. As you know, the Internet is one of the primary means of global communication. It is, unfortunately, ridden with issues revolving around security, privacy, and now free flow of information. What if there was something else? Well, there is!

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Why Dirigo Built a CMS Solution Now

by David Addison

For almost a decade Drigo has been a successful web design and development firm – 10-12 staff and a hundred plus high profile customers. More than a year ago we gave up a big chunk of our business (profits too) to follow a dream of making our own turn-key vertical solutions. Something called DirigoEdge.  Our industry is changing and Dirigo is changing too.

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