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A blog forces you to publish. It helps you to rank higher with the search engines. It encourages user participation and social chatter. This is our collection of muses.

Increasing Your Site's Googlebot Crawl Budget

by Ryan Smith

It's a common misconception that Google crawls your entire site every time it visits, or that it's even trying to.

The reality is that each site gets a crawl budget based on a variety of signals, and the pages it chooses to crawl are prioritized to make best use of this crawl budget. If an entire site does happen to get crawled, it's because each of those pages have earned the limited attention of the crawler.

What you may not realize is how much of an impact crawl budget can have on your organic rankings and thus your search traffic volume.

So how do you increase your site's Googlebot crawl budget? Read on for the first installment in a five-part series on how to get Google to crawl more of your site, and crawl it more often.

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Google Authorship: So... That Happened.

by Ryan Smith

Like any good SEO agency, the Dirigo SEO consulting team took a flying leap onto the Google Authorship bandwagon, to the benefit of both our clients and ourselves.

It worked pretty well if you did it right. We saw not only increased SERP CTRs (and thus increased organic traffic), but increased Googlebot activity as well.

Then came that familiar moment to which SEOs have become forcibly and routinely accustomed...

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Permalink and URL SEO Best Practices

by Victoria Kuhn

Victoria has shared a post about permalink-URL-seo best practices. If you know enough HTML, SEO and website best practices to be dangerous (or just need a refresher), we encourage you to check out this post. And if you like Breathe from Pink Floyd, you may recognize lyrics in the post too!

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Google Plus Author Photos Removed From SERPs

by Ryan Smith

Google recently announced the end of author headshots in search results, unapologetically citing UX considerations on mobile.

Google encouraged adoption of the Authorship program by asserting early-on that having a recognizable author headshot appearing next to their works in the Google SERPs would increase their CTR, and thus their organic traffic.  This was proven to be true.

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Relative vs. Absolute URLs and SEO

by Ryan Smith

A relative URL is any URL that doesn’t explicitly specify the protocol (e.g., “http://” or “https://”)  and/or domain (www.example.com), which forces the visitor’s web browser (or the search engine bots) to assume it refers to the same site on which the URL appears.

Used wisely, this can be incredibly useful for developers, but in the wrong hands it can lead to huge problems for your site, both for internal navigation and for the search bots.

Relative URLs come in three flavors...

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Google Plus Authorship: A Dirigo Client Case Study

by Ryan Smith

Why, oh why do we need to spend even more effort on a me-too service reminiscent of Facebook's early years?

Website owners are free to overlook Google Plus and the Authorship and Publisher system, and competitors are free to leave you in the dust by taking advantage of SEO best practices. It’s all a matter of whether you care about maximizing your qualified organic search traffic.​

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Editing More than 200 Rows in SQL Server 2012: Quick Fix

by Victoria Kuhn

Get a quick how-to to edit more than 200 rows in SQL Server 2012. It's easy, even for us marketing folks!

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Context First Web Design: Let's Start A Movement

by Jessie Lacey

Mobile-first and flat design were the training wheels of UX design. They allowed designers to learn how to focus on the users and it released designers (and users) from the tyranny of the desktop-only design. Phew! Now that we got that out of our system it is time to graduate to the next level, a level of a thoughtful user experience, of deliberate and informed design. We are ready.

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Groupon Experiment Suggests Majority of Traffic Reported As Direct Is Really From Organic Search

by Ryan Smith

The web team at Groupon has our  utmost respect and gratitude for recently sacrificing themselves in the name of SEO science, in order to shed some light into the dark matter of "direct traffic" attribution which, like dark matter, is actually defined by the absence of information.

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Tag, You're It: Managing Website Tags With Google

by Jaclyn Stevens

Tags are snippets of Javascript that collect information like user demographics, how many times someone has submitted a contact form on your site, or what products have been put into an online shopping cart. Tags then send that information to a third party, like Google or Bing

Google Tag Manager is a new way to house the various tags on your website, instead of keeping them in the backend HTML files.

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How To Increase User Engagement On Facebook (And Decrease Time Writing Posts)

by Jaclyn Stevens

Managing Facebook is like mining. What are you mining for? Social media gold. That is, effective, engaging posts that help you achieve your business goals. But before you get down and dirty trying to find out what types of content are the most successful, let’s take a minute to talk about a simple, yet powerful tool that should be included in everyone’s social media toolbox: imagery.

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