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A blog forces you to publish. It helps you to rank higher with the search engines. It encourages user participation and social chatter. This is our collection of muses.

Page Speed: Increasing Your Site's Googlebot Crawl Budget, Part 5

by Ryan Smith
12/18/2014

Large-scale studies have shown that conversions and revenue decrease as page load time increases, and Google knows that their users are generally less likely to bounce back to the SERPs from sites that load faster than their ranking competitors, so it makes perfect sense that Google would give faster websites a bump.

But what's Google's definition of "fast"? Their general guideline for average page load time is to keep it under two seconds.

Getting anywhere near that number will not happen just by chance of good web development work; there are several technical layers of potential inefficiencies that each require careful consideration and fine-tuning to achieve maximum performance from the entire web stack, and these will vary from site to site.

While I couldn't possibly hope to provide a comprehensive reference on website performance tuning in the scope of a blog about increasing your Googlebot crawl budget, what follows is a high-level overview of the broad scope of factors that have the potential to improve page speed in ways meaningful to Googlebot and pals.

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Crawl Errors: Increasing Your Site's Googlebot Crawl Budget, Part 4

by Ryan Smith
12/09/2014

Gateway timeout... File not found. Authorization Required. Forbidden! INTERNAL SERVER ERROR!

If search bots are spending time on your site just running into walls and spinning around in circles, that's time they won't be spending crawling your carefully-optimized content, and as we know from part 1 of this series, the more often Googlebot crawls a page, the better that page will rank.

But persistent HTTP errors and other bot-confounding behaviors just squander your crawl budget, limiting the potential for improvement elsewhere. In this installment, we'll look at the different types of crawl errors, what they mean, and how to discover and monitor them on your site.

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Page Authority Signals: Increasing Your Site's Googlebot Crawl Budget, Part 2

by Ryan Smith
11/25/2014

As stated in the previous installment, the specific pages Googlebot chooses to crawl are prioritized based on their relative PageRank.

In Part 2, we explore the on-page signals that impact the relative PageRank of each page on your site, and how to optimize them to shift Googlebot's focus to the pages you want it to crawl more often.

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Google Authorship: So... That Happened.

by Ryan Smith
11/06/2014

Like any good SEO agency, the Dirigo SEO consulting team took a flying leap onto the Google Authorship bandwagon, to the benefit of both our clients and ourselves.

It worked pretty well if you did it right. We saw not only increased SERP CTRs (and thus increased organic traffic), but increased Googlebot activity as well.

Then came that familiar moment to which SEOs have become forcibly and routinely accustomed...

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Permalink and URL SEO Best Practices

by Victoria Kuhn
10/17/2014

Victoria has shared a post about permalink-URL-seo best practices. If you know enough HTML, SEO and website best practices to be dangerous (or just need a refresher), we encourage you to check out this post. And if you like Breathe from Pink Floyd, you may recognize lyrics in the post too!

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Google Plus Author Photos Removed From SERPs

by Ryan Smith
07/16/2014

Google recently announced the end of author headshots in search results, unapologetically citing UX considerations on mobile.

Google encouraged adoption of the Authorship program by asserting early-on that having a recognizable author headshot appearing next to their works in the Google SERPs would increase their CTR, and thus their organic traffic.  This was proven to be true.

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Feeding the Bots: Increasing Your Googlebot Crawl Budget, Part 3

by Ryan Smith
12/04/2014

In this third installment of Increasing Your Googlebot Crawl Budget, we talk about the proper feeding of search bots, and how improved nutrition can help your Googlebot to enjoy a more active lifestyle on your site.

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Increasing Your Site's Googlebot Crawl Budget, Part 1

by Ryan Smith
11/18/2014

It's a common misconception that Google crawls your entire site every time it visits, or that it's even trying to.

The reality is that each site gets a crawl budget based on a variety of signals, and the pages it chooses to crawl are prioritized to make best use of this crawl budget. If an entire site does happen to get crawled, it's because each of those pages have earned the limited attention of the crawler.

What you may not realize is how much of an impact crawl budget can have on your organic rankings and thus your search traffic volume.

So how do you increase your site's Googlebot crawl budget? Read on for the first installment in a five-part series on how to get Google to crawl more of your site, and crawl it more often.

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Editing More than 200 Rows in SQL Server 2012: Quick Fix

by Victoria Kuhn
10/24/2014

Get a quick how-to to edit more than 200 rows in SQL Server 2012. It's easy, even for us marketing folks!

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Context First Web Design: Let's Start A Movement

by Jessie Lacey
10/08/2014

Mobile-first and flat design were the training wheels of UX design. They allowed designers to learn how to focus on the users and it released designers (and users) from the tyranny of the desktop-only design. Phew! Now that we got that out of our system it is time to graduate to the next level, a level of a thoughtful user experience, of deliberate and informed design. We are ready.

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Groupon Experiment Suggests Majority of Traffic Reported As Direct Is Really From Organic Search

by Ryan Smith
07/14/2014

The web team at Groupon has our  utmost respect and gratitude for recently sacrificing themselves in the name of SEO science, in order to shed some light into the dark matter of "direct traffic" attribution which, like dark matter, is actually defined by the absence of information.

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