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A blog forces you to publish. It helps you to rank higher with the search engines. It encourages user participation and social chatter. This is our collection of muses.

Permalink and URL SEO Best Practices

by Victoria Kuhn
10/17/2014

Victoria has shared a post about permalink-URL-seo best practices. If you know enough HTML, SEO and website best practices to be dangerous (or just need a refresher), we encourage you to check out this post. And if you like Breathe from Pink Floyd, you may recognize lyrics in the post too!

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Context First Web Design: Let's Start A Movement

by Jessie Lacey
10/08/2014

Mobile-first and flat design were the training wheels of UX design. They allowed designers to learn how to focus on the users and it released designers (and users) from the tyranny of the desktop-only design. Phew! Now that we got that out of our system it is time to graduate to the next level, a level of a thoughtful user experience, of deliberate and informed design. We are ready.

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Groupon Experiment Suggests Majority of Traffic Reported As Direct Is Really From Organic Search

by Ryan Smith
07/14/2014

The web team at Groupon has our  utmost respect and gratitude for recently sacrificing themselves in the name of SEO science, in order to shed some light into the dark matter of "direct traffic" attribution which, like dark matter, is actually defined by the absence of information.

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Tag, You're It: Managing Website Tags With Google

by Jaclyn Stevens
06/17/2014

Tags are snippets of Javascript that collect information like user demographics, how many times someone has submitted a contact form on your site, or what products have been put into an online shopping cart. Tags then send that information to a third party, like Google or Bing

Google Tag Manager is a new way to house the various tags on your website, instead of keeping them in the backend HTML files.

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How To Increase User Engagement On Facebook (And Decrease Time Writing Posts)

by Jaclyn Stevens
06/11/2014

Managing Facebook is like mining. What are you mining for? Social media gold. That is, effective, engaging posts that help you achieve your business goals. But before you get down and dirty trying to find out what types of content are the most successful, let’s take a minute to talk about a simple, yet powerful tool that should be included in everyone’s social media toolbox: imagery.

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So your Migration History Table is EF6, but the project is using EF5

by Bri Garrett
05/23/2014

What? How does that even happen?

We had a little hiccup this morning with a project in development. We recently updated Edge to .NET Entity Framework 6 (EF6). Projects are a constant flow around here, and as developers, we like to give our clients the latest and greatest.

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Google Plus Author Photos Removed From SERPs

by Ryan Smith
07/16/2014

Google recently announced the end of author headshots in search results, unapologetically citing UX considerations on mobile.

Google encouraged adoption of the Authorship program by asserting early-on that having a recognizable author headshot appearing next to their works in the Google SERPs would increase their CTR, and thus their organic traffic.  This was proven to be true.

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Relative vs. Absolute URLs and SEO

by Ryan Smith
07/11/2014

A relative URL is any URL that doesn’t explicitly specify the protocol (e.g., “http://” or “https://”)  and/or domain (www.example.com), which forces the visitor’s web browser (or the search engine bots) to assume it refers to the same site on which the URL appears.

Used wisely, this can be incredibly useful for developers, but in the wrong hands it can lead to huge problems for your site, both for internal navigation and for the search bots.

Relative URLs come in three flavors...

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Google Plus Authorship: A Dirigo Client Case Study

by Ryan Smith
06/12/2014

Why, oh why do we need to spend even more effort on a me-too service reminiscent of Facebook's early years?

Website owners are free to overlook Google Plus and the Authorship and Publisher system, and competitors are free to leave you in the dust by taking advantage of SEO best practices. It’s all a matter of whether you care about maximizing your qualified organic search traffic.​

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Computer Monitor Green Screen Replacement with Foreground Obstructions and Cats

by Adrian Wong-Ken
06/09/2014

This was an excuse to put a pretty little kitty cat image on the Dirigo blog.  We’re going to show you how we eliminate that effect of screen-refreshing (the band of darker light that moves up or down the screen) when recording TV or monitor screens.  The technique is called computer monitor green screen replacement.  In our example we have a foreground obstruction (graphic artist Dolan) and a cat video for the screen replacement. This sort of editing is usually done by a pro. 

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Website Video Backgrounds Using HTML5, WebM and Premiere Pro

by Adrian Wong-Ken
05/21/2014

This last week we published a "Video Hero Banner" (which we're calling a "Vero") Using HTML 5, WebM and Premiere Pro to the Dirigo home page.  Since there is very little online about how to export from Adobe Premier to a WebM I took the time to make this blog post and a video to show the process.

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