by David Addison
The ‘wild west’ days of mad men is a bygone age. Forty years ago William Bernbach famously said “advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Times have changed. Advertising is more science than art today. Brands that segment audiences and personalize their ads develop higher quality relationships and produce quantifiably higher results. Period!!! Targeting and personalization come from technology. But actions are taken by real human beings. The emotive part of advertising is still very much an art. Here are some advertising tips that work online and off.
by Ryan Smith
Large-scale studies have shown that conversions and revenue decrease as page load time increases, and Google knows that their users are generally less likely to bounce back to the SERPs from sites that load faster than their ranking competitors, so it makes perfect sense that Google would give faster websites a bump.
But what's Google's definition of "fast"? Their general guideline for average page load time is to keep it under two seconds.
Getting anywhere near that number will not happen just by chance of good web development work; there are several technical layers of potential inefficiencies that each require careful consideration and fine-tuning to achieve maximum performance from the entire web stack, and these will vary from site to site.
While I couldn't possibly hope to provide a comprehensive reference on website performance tuning in the scope of a blog about increasing your Googlebot crawl budget, what follows is a high-level overview of the broad scope of factors that have the potential to improve page speed in ways meaningful to Googlebot and pals.
by Ryan Smith
In this third installment of Increasing Your Googlebot Crawl Budget, we talk about the proper feeding of search bots, and how improved nutrition can help your Googlebot to enjoy a more active lifestyle on your site.
by Ryan Smith
It's a common misconception that Google crawls your entire site every time it visits, or that it's even trying to.
The reality is that each site gets a crawl budget based on a variety of signals, and the pages it chooses to crawl are prioritized to make best use of this crawl budget. If an entire site does happen to get crawled, it's because each of those pages have earned the limited attention of the crawler.
What you may not realize is how much of an impact crawl budget can have on your organic rankings and thus your search traffic volume.
So how do you increase your site's Googlebot crawl budget? Read on for the first installment in a five-part series on how to get Google to crawl more of your site, and crawl it more often.
by Victoria Kuhn
Get a quick how-to to edit more than 200 rows in SQL Server 2012. It's easy, even for us marketing folks!