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by Ryan Smith
It's a common misconception that Google crawls your entire site every time it visits, or that it's even trying to.
The reality is that each site gets a crawl budget based on a variety of signals, and the pages it chooses to crawl are prioritized to make best use of this crawl budget. If an entire site does happen to get crawled, it's because each of those pages have earned the limited attention of the crawler.
What you may not realize is how much of an impact crawl budget can have on your organic rankings and thus your search traffic volume.
So how do you increase your site's Googlebot crawl budget? Read on for the first installment in a five-part series on how to get Google to crawl more of your site, and crawl it more often.