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About Dirigo

Dirigo's roots are in retail, catalog, television and radio direct response marketing. We're responsible for multi-million dollar web businesses. Whether its sharing our experience and expertise or helping connect you to some of the best thinkers in our industry, we dig deep to find opportunities that drive revenue.

On Responsive Web Design

This morning I purchased this iBook called "Responsive Web Design" (brought to us by A Book Apart: Brief Books for People Who Make Websites), it was literally the ONLY book that came up when I searched for responsive web design, but fortunately, the exact one I was looking for anyway. So, reading it during my lunch break I came across thispoint which was a problem I did not even consider when thinking about having separate web and mobile sites for certain clients


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March 08, 2012 by Jessie Lacey, Creative Director


Redundancy tests with Dell MD1000 storage array

At Dirigo we know that data is the most important aspect of any organization. Your data enables you to incorporate Business Intelligence (BI) and can make the difference between success and failure. Today I am performing redunancy experiments using a Dell Powervault MD1000 storage array connected to a Poweredge 1950 host controller.


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March 05, 2012 by Payson Welch, Sr. Tech


The Ever Changing Social Landscape: A Quick Look at Six Communities

As a business, it used to be "enough' to have a Facebook presence. There are hundreds and hundreds of social networks: which does your brand need? That depends upon your business, products offered, and a raft of other items (including your interests). Connecting with your customers (eg community in social speak), learning about them, asking them questions, and listening to their answers are excellent reasons to be "social." I also included my six favorites social communities.


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February 24, 2012 by Victoria Kuhn


Why Original, Engaging, and Natural Content is Still King

So what’s good content really all about? Content is brand building in the online space. Trust, credibility, and reputation: showing Internet users you and your site are the expert about your business and what you merchandize. Content is the mechanism that conveys copy/narrative, images, videos, social, recommendations, product ratings, blogs, and the like.


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December 08, 2011 by Victoria Kuhn


How to edit your hosts file on Mac & Windows

Curious as to what a hosts file is and it's purpose? Do you know what it is but are having a hard time acccessing it? Whether you are working with a developer who asks you to edit your hosts file or you simply want to play a cool prank on your friends and family (the latter sounds more fun doesn't it?) This post will help you whether you are running mac, windows or linux os.


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November 29, 2011 by Stephen Crowley, Interactive Developer


The Top 5 Paid iPhone games – How can Something that Costs Just 99 Cents be so Huge?

Games for the iPhone are growing in popularity every day and can be profitable for anyone who puts out a good product. In this post I will discuss the most popular games on the date this was written and why they are so successful.


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November 14, 2011 by Kristy Yeaton - Software Developer


In 2012 Interactive Marketing is Expected to Top $61 Billion

For the past two years many of the staff at Dirigo has not taken a well-deserved break. Time off has been limited by a weak economy and our clients’ need to squeeze every ounce of I.T. resource to hold onto sales and profits. It is likely that the USA will still be facing a 9 percent unemployment rate at this time next year. This means that if you’re selling anything discretionary, you’re probably in for another lackluster year. 2012 is shaping up to much the same — it will be about honing competitive edge.


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September 30, 2011 by David Addison


Search Marketing Expo: Tweeting, 3 Cs & 5 Takeaways

Social signals affect search. Giving the user the best experience on the Web is imperative if you want users to read/view what’s on your site and purchase your widget. Data rocks. The search engines continue to refine/adapt search based on users’ search and click behaviors. Schemas: An amazingly simple concept. SMX East was the best conference I've attended in quite a while ...  


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September 29, 2011 by Victoria Kuhn


Domain Tasters ... they are hungry

Domain tasting ... sounds like it's lunch time. Not! The simple act of going to the Internet—a search engine (like Google or Bing) or Internet registrar (like GoDaddy or Yahoo)—to find a domain name may be quite costly if you don't purchase the domain name immediately. Check out my post that include two favorite safe places to research brands and domains. Happy eating! Good luck with researching!


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September 23, 2011 by Victoria Kuhn


What Happens During an Internet Blackout for the Internet Dependent

When Internet service goes down, it's at best an inconvenience. If you rely on it for business, like Dirigo does, it is pretty major.  And if your servers go down, it quickly costs big money (not – none of our servers went offline). Here are my thoughts on our current outage - a break in a fiber optic cable in Vermont that interrupted internet and digital phone service for almost 350,000 Time Warner Cable customers in New England, including Maine. Trouble Location: Brattleboro, VT.  Reason: Hurricane Irene clean-up.


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September 01, 2011 by Jessie Lacey, Creative Director


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