So what’s good content really all about? Content is brand building in the online space. Trust, credibility, and reputation: showing Internet users you and your site are the expert about your business and what you merchandize. Content is the mechanism that conveys copy/narrative, images, videos, social, recommendations, product ratings, blogs, and the like.

Social signals affect search. Giving the user the best experience on the Web is imperative if you want users to read/view what’s on your site and purchase your widget. Data rocks. The search engines continue to refine/adapt search based on users’ search and click behaviors. Schemas: An amazingly simple concept. SMX East was the best conference I've attended in quite a while ...  

Domain tasting ... sounds like it's lunch time. Not! The simple act of going to the Internet—a search engine (like Google or Bing) or Internet registrar (like GoDaddy or Yahoo)—to find a domain name may be quite costly if you don't purchase the domain name immediately. Check out my post that include two favorite safe places to research brands and domains. Happy eating! Good luck with researching!

The role and value of original content in an online strategy (with the bar as low as having a small Web site for example) is frequently underestimated. But let's be honest, unique content generation i...

Many of our clients ask: What is branding? What is a logo? Do we need a tagline? Is a tag different from a slogan? Let's dig into the terms and shed some light. Recently we began a partnership with a...