Creative Design

Context First Web Design: Let's Start A Movement

by Jessie Lacey
10/08/2014

Mobile-first and flat design were the training wheels of UX design. They allowed designers to learn how to focus on the users and it released designers (and users) from the tyranny of the desktop-only design. Phew! Now that we got that out of our system it is time to graduate to the next level, a level of a thoughtful user experience, of deliberate and informed design. We are ready.

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A Crash Course In Color Theory Part Three: The Psychology of Color

by Jessie Lacey
01/29/2014

The Psychology of Color is the study of colors effects on human emotions and on our behaviors. What do you feel when you see yellow on a sign, or a red light light-up? Does the color of a room effect your perception of the temperature of the air? Is it possible to impact a brand, sales or conversion with color in advertising? How does color effect eating or buying habits? Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. We take the science of color pretty seriously at Dirigo. Come explore the possibilities in this third installment of the Crash Course in Color Theory: The Psychology of Color.

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A Crash Course In Color Theory, Part One: Color Space & Visible Light

by Jessie Lacey
01/09/2014

How does one define color? What characteristics make a color unique? What is the difference between RGB and CMY? What do we have two sets of primary colors? What does a color-blind person see? Explored in this three-part crash course in color theory. Includes FREE handy reference guide!

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Using design rules as a guide, not a law, with regards to visual weight

by Jessie Lacey
05/14/2013

There are a few basic design rules when it comes to user experience (UX) that guides our design. However, one must not fall into the trap of believing the rules are mutually exclusive or that one must adhere to the rules to create an effective design. None of that is more apparent than in creation of a visual balance or visual emphasis.

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Responsive Website Design Launch: The Dirigo Site

by Jessie Lacey
03/01/2013

We finally launched our brand-spanking-new website! Yes, that day has indeed arrived. Blood, sweat, and tears have paid off. I am truly proud.

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On responsive web design

by Jessie Lacey
03/19/2012

This morning I purchased this iBook called "Responsive Web Design" (brought to us by A Book Apart: Brief Books for People Who Make Websites). It was literally the ONLY book that came up when I searched for responsive web design, but fortunately, the exact one I was looking for anyway. RWD seamlessly incorporates desktop design and mobile design.

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The myth of the Web 2.0 aesthetic and thinking outside the trend box

by Jessie Lacey
05/16/2011

I’ve heard the term, Web 2.0 used to describe a certain look of a Web site and specific design elements it incorporates. But what does Web 2.0 have to do with aesthetics? What exactly does a Web 2.0 site look like?

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Leveraging color to maximize your brand (and invigorate staff)

by Jessie Lacey
01/10/2011

Applying print and graphic design to an office space makeover; read about how different colors evoke different responses and different moods.

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A Crash Course In Color Theory, Part Two: Color Harmony & Combinations

by Jessie Lacey
01/20/2014

Color theory is part biology, physics, psychology and geometry. Basically, if you take the color wheel which is the spectrum arranged in a circle, you can come up with basic harmonies by using angles and symmetry. What is the formula for perfect color harmony? How do designers pick timeless colors for marketing and branding that will appeal to everyone? These questions and more get explored in this three-part crash course in color theory. Includes FREE handy reference guide!

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Reflections on iOS 7 from the Dirigo Design & Development Team

by Jessie Lacey
06/14/2013

I started an email discussion in the office about the design of iOS 7. Skeuomorphism being an aspect of the Apple iOS and apps, and Flat-design being the current developers darling and Microsoft pioneering that look, the stage has been set for some strong opinions.

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Skeuomorphism, Flat Design & Almost Flat Design

by Jessie Lacey
04/15/2013

Skeuomorphism is a design style made to resemble real-life materials, like textiles or knobs. Flat design, by contrast is a minimalistic design approach that emphasizes usability. A great middle-road approach to take is what is being called “almost flat-design” where the style takes on that clean, bold look of flat design while also incorporating the visual cues of interaction that is so inherent in skeuomorphism.

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An annual report plus an integrated print-digital solution

by Jessie Lacey
08/17/2012

Learn about how our team improved an established organization’s brand from traditional print to digital best practices: a green paper solution, a free Facebook photo contest, introducing an e-newsletter, saying goodbye to stock photography fees, and saving roughly 25% on paper, printing ,and postage costs. A team effort among the client, the printer, and Dirigo produced an authentic and mission-driven report that beautifully recaps the organization’s work in 2011. 

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What happens during an Internet blackout for the Internet dependent

by Jessie Lacey
09/01/2011

When Internet service goes down, it's at best an inconvenience. If you rely on it for business, like Dirigo does, it is pretty major. And if your servers go down, it quickly costs big money (none of our servers went offline). Here are my thoughts on our current outage, a break in a fiber optic cable in Vermont that interrupted internet and digital phone service for almost 350,000 Time Warner Cable customers in New England, including Maine. Trouble Location: Brattleboro, VT.  Reason: Hurricane Irene clean-up.

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Top 10 iPad apps for designers

by Jessie Lacey
03/30/2011

There are a myriad of design apps to look at for the iPad. These are my favorites. Check them out and let me know what you think.

 

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Drawing design inspiration from a client with a well documented ad history

by Jessie Lacey
12/15/2010

A review of client's 60+ years of ads for a web relaunch. Check out the "dreamboat" guy.

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