E-mail Marketing (ESP)

Has iOS 10 Mail made it too easy to unsubscribe?

by dolan
01/06/2017

In September of 2016, Apple’s iOS 10 Mail app started supporting a line of code Email Service Providers (ESPs) use in the header of their emails that enables an instant one-click unsubscribe feature. It is called list-unsubscribe, or native unsubscribe; meaning the action to unsubscribe happens directly from within the mail app.

Did you see a jump in unsubscribes in the fall of 2016? We'll explain to you why that isn't necessarily cause for alarm. 

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Konvey Merge Codes

by David Addison
10/17/2016

Konvey.com merge code examples

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Sending Test E-Mails from the Dirigo ESP

by David Addison
03/06/2013

If you've ever built an HTML e-mail you know that getting the template correct takes time and lots of testing.  This short primer walks users through the steps of sending test e-mails via the Dirigo Email Service Provider system.  Dirigo is the only ESP in northern New England.  Our system has the capacity to deliver millions of messages per hour. 

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Accessing Rackspace Quarantine Manager with an e-mail alias

by Victoria Kuhn
11/12/2012

If you can't get access to your Rackspace Quarantine Manager for an email alias, never fear: here's a quick nine steps and you're in!

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Are e-mail marketers going big?

by David Addison
05/13/2010

Is it time to move to a higher resolution (e.g. more horizontal real estate)? Utility and usability, not the visual design, determine the success or failure of a website. While the same is not necessarily true with e-mail marketing, size matters immensely. Dirigo's March 2010 survey findings suggest that the answer is...

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Building an Email Service Provider (ESP) Marketing Automation Platform

by David Addison
01/02/2017

We're busy rebuilding the future of Commercial Email Marketing (ESP) right here in Maine. Our goal is to provide a service with less friction, bigger data, and more agility than most ESPs for the Resort & Outdoor vertical. Follow us on the technical side of our journey as we expand our messaging business. A great deal of innovation is happening in the ESP business in Portland, Maine.

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Auto Responders with the Dirigo ESP

by David Addison
10/17/2013

Event-based triggers let you send auto-responders based on opens, clicks, purchases, and other factors you select in your emails. Auto-responder campaigns can be a single or multiple e-mails. In this short post we'll show you where to configure a campaign on Dirigo's ESP and how to get click data.

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What is a normal bounce rate

by David Addison
01/07/2013

Learn about excellent bounce rate range. David shares why bounce rate is notoriously flawed metric and a case study of buy risk free versus buy now. In this example, buy risk free performed better (e.g. higher bounce rate, higher conversion). A high bounce rate isn't always bad.

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Yahoo! Webmail ignores paragraph spacing

by David Addison
08/04/2010

You’ve designed a terrific HTML e-mail template. It looks great in AOL/AIM, gmail, Outlook 2010/2007/2003, Hotmail, Apple mail... but Yahoo! is scrunched up with no breaks between the paragraphs. This is because Yahoo! webmail does not render the paragraph tag the same as other e-mail clients. Thankfully, the fix is easy.

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