Social Media

Why Livestream?

by Adrian Wong-Ken
07/18/2016
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Snapchat and Storytelling

by Adrian Wong-Ken
06/21/2016

Once upon a time, marketing was simply about creating captivating, creative ads that would capture viewers’ attention and encourage them to buy a product or change their behavior to match the marketer’s objective. These days, though, marketing is a more complex animal.

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Using Facebook Multi-Product Ads: Work Around for Headline Bug

by Jaclyn Stevens
04/29/2015

Don't panic! Your Facebook Multi-Product Ad headline IS less than 25 characters! Check out the solution (for now) to submitting a Multi-Product Ad for approval if you're getting an unnecessary error message.

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When, where and why to promote your content with paid social media advertising: Facebook, Twitter & LinkedIn

by Matthew Small
02/25/2014

Social media has grabbed the spotlight over the last few years as marketers figured out how to engage consumers through posts, tweets and viral videos. It is a truism that most everyone in generation X and Y is on a social network. Nothing has bested the broad reach of television since its launch in the early '50s. That's all changing. And so, too, is social media. Out of necessity social media firms have turned to paid advertising to generate revenue. Just like search engines, social networks live and die by advertising. Let's dive into this rather new world of social paid ads.

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Create engaging social media content

by Matthew Small
02/28/2013

Creating social media content is key to an engaging social media strategy.  Photos, video, and links are the best ways to engage your community.

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Low-Fat Facebook and Twitter Lemon Bars

by Victoria Kuhn
10/16/2012

Like any agency we pitch new business. Every new pitch informs, educates and entertains.  This post is about the entertainment part.  When pitching social media services we sometimes bring along social media lemon bars.  This recipe was for a health care social media pitch.  It came complete with a QR code and a website landing page.

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Use Pinterest to Drive Conversion and Increase Social Presence in the Auto Industry

by Victoria Kuhn
09/20/2012

With just a few resources (likely already at your fingertips), you can increase clicks, foot traffic, and eyeballs to your vehicle inventory. Whether your brand is one rooftop or several, Pinterest is a tool that is driving more clicks, more walk-ins, more calls, and more sold cars. Oh and you gotta get your social house in order, including Facebook, Twitter, and YouTube too!

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The ever changing social landscape: a quick look at six communities

by Victoria Kuhn
02/24/2012

As a business, it used to be enough to have a Facebook presence. There are hundreds and hundreds of social networks: which does your brand need? That depends upon your business, products offered, and a raft of other items (including your interests). Connecting with your customers (eg community in social speak), learning about them, asking them questions, and listening to their answers are excellent reasons to be "social." I also included my six favorites social communities.

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Segmenting to a successful social media campaign

by Victoria Kuhn
05/17/2011

Social media, it’s everywhere. Icons are popping up on web pages, mailers, and receipts. We can check in, link up, like, friend and tweet businesses, work peers, family, classmates and movie stars. Using a tool like Hitwise helps with segmenting and getting to higher clicks, likes, and engagement.

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Are blogs still relevant to your social media

by Victoria Kuhn
03/08/2011

Teenagers are tweeting more than blogging. A recent New York Times article said that blogs are beginning to lose their appeal with teenagers. Blogs started out as the place to go to express yourself. However, as Twitter and Facebook took off, teenagers flocked to those sites in droves, leaving blogs behind. And young bloggers followed their readers. But does that mean blogging is no longer a relevant component of your social media campaign? Absolutely not. Blogs, Facebook, and Twitter are communication tools, moving users from one message to the next.

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Tweet Deck software review standalone Twitter client

by David Addison
04/16/2010

I prefer to think of Twitter as a modern wire service, or a public Instant Messaging (IM) platform. One of the drawbacks I feel is the ability to constantly monitor and respond quickly to Tweets!

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Internet Slang: Popular Texting Abbreviations & Acronyms

by Victoria Kuhn
04/30/2015

Learn about the Internet culture of "Internet slang" whether abbreviations or acronyms. We share our favorites and a longer list of popular slang.

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How To Increase User Engagement On Facebook (And Decrease Time Writing Posts)

by Jaclyn Stevens
06/11/2014

Managing Facebook is like mining. What are you mining for? Social media gold. That is, effective, engaging posts that help you achieve your business goals. But before you get down and dirty trying to find out what types of content are the most successful, let’s take a minute to talk about a simple, yet powerful tool that should be included in everyone’s social media toolbox: imagery.

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Should I Ever Delete a Facebook Post

by Matthew Small
10/16/2013

Social media interaction should be aimed at, to the contrary of what many businesses believe and practice, community engagement and interaction between the brand and its current/prospective customers, as opposed to sharing sales and other company information that only aids the brand’s reputation. If executed well, the brand’s reputation will promote your business, its mission, values, and culture much faster, and oftentimes, much less expensively than ever thought possible.

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The new social disease and “safe sex” tweeting to avoid phishing

by Victoria Kuhn
11/15/2012

Learn about direct messages from Twitter that contain keywords like: spreading horrible rumors or spreading nasty rumors. Get four easy how-tos to protect your true Twitter account.

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How to get a Google Plus vanity URL

by Victoria Kuhn
10/10/2012

As with Facebook, I want to shorten Google+ URLs to make it easy to remember a page (and it never hurts to reinforce one's brand). Google has invited large brands to have personalized URLs but there is no good solution for smaller brands. I found a simple solution to shorten a Google+ URL (it's a redirector URL).

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Marketing with Pinterest

by Victoria Kuhn
09/12/2012

It seems everyone is on Pinterest or at least interested in Pinterest. The pace of growth continues to climb and reaching your audience on Pinterest is a bit different for the marketing staff to manage. We offer three pointers to help.

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Why original, engaging, and natural content is still king

by Victoria Kuhn
12/08/2011

So what’s good content really all about? Content is brand building in the online space. Trust, credibility, and reputation: showing Internet users you and your site are the expert about your business and what you merchandize. Content is the mechanism that conveys copy/narrative, images, videos, social, recommendations, product ratings, blogs, and the like.

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Facebook: A Page or a Profile? Attach a Page to Your Profile?

by Victoria Kuhn
04/07/2011

When you set up a Facebook page for your business or organization you have a few options. Here are some questions you need to ask yourself so that you have the answer.

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Keeping your customers with a Facebook snafu

by Victoria Kuhn
09/29/2010

Facebook is a great marketing tool. It needs to be developed and resourced properly and sustainably, along with your organization's business, marketing, public relations, and crisis management plans. Let's examine how AT&T turned a negative Facebook experience into a positive.

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How your business can benefit from Facebook

by Matthew Small
01/13/2010

Social media have grown since the early 2000s. The leader of these networks is Facebook, designed with the intent to create a digital playground where people can connect, communicate and share information. This article demonstrates how your company or organization can benefit from this new media with reformed marketing tactics.

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