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About Dirigo

Dirigo's roots are in retail, catalog, television and radio direct response marketing. We're responsible for multi-million dollar web businesses. Whether its sharing our experience and expertise or helping connect you to some of the best thinkers in our industry, we dig deep to find opportunities that drive revenue.

The Ever Changing Social Landscape: A Quick Look at Six Communities

As a business, it used to be "enough' to have a Facebook presence. There are hundreds and hundreds of social networks: which does your brand need? That depends upon your business, products offered, and a raft of other items (including your interests). Connecting with your customers (eg community in social speak), learning about them, asking them questions, and listening to their answers are excellent reasons to be "social." I also included my six favorites social communities.


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February 24, 2012 by Victoria Kuhn


Facebook: A Page or a Profile? Attach a Page to Your Profile?

When you set up a Facebook page for your business or organization you have a few options. Here are some questions you need to ask yourself so that you have the answer.


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April 07, 2011 by Marni Libby


Are Blogs Still Relevant to Your Social Media Campaign

Teenagers are tweeting more than blogging. A recent New York Times article said that blogs are beginning to lose their appeal with teenagers. Blogs started out as the place to go to express yourself. However, as Twitter and Facebook took off, teenagers flocked to those sites in droves, leaving blogs behind. And young bloggers followed their readers. But does that mean blogging is no longer a relevant component of your social media campaign? Absolutely not. Blogs, Facebook, and Twitter are complimentary tools, moving readers from one to the next.


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March 08, 2011 by Marni Libby


Time for some juice — Technorati Juice

Stop what you’re doing and take a few minutes to claim your blog on Technorati. As a portal into the blogosphere, Technorati is fairly prominent. With a little effort, Technorati can be a valuable asset to the professional blogger.


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December 14, 2010 by David Addison, Managing Partner


Combining multiple RSS feeds using Yahoo! Pipes

How to create a simple RSS aggregator using Yahoo! Pipes. The example uses Delicious feeds and combines them into a single feed output.


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December 03, 2010 by Payson Welch, Sr. Tech


Keeping (and winning) your customers with a Facebook snafu

Facebook is a great marketing tool. It needs to be developed and resourced properly and sustainably, along with your organization's business, marketing, public relations, and crisis management plans. Let's examine how AT&T turned a negative Facebook experience into a positive.


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September 29, 2010 by Victoria Kuhn, Partner


Tag Cloud and Search Engine Optimization

This post shares use of text clouding, a visual concentration tool, to support the development of title tags and metadata.


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July 07, 2010 by Victoria Kuhn, Partner


Tweet Deck Software Review Standalone Twitter Client

I prefer to think of Twitter as a modern wire service, or a public Instant Messaging (IM) platform. One of the drawbacks I feel is the ability to constantly monitor and respond quickly to Tweets.


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April 16, 2010 by Payson Welch, Sr. Tech


Social Media Market How your Business Can benefit from Facebook

Social Media networks have blown up since the early 2,000's. The leader of these networks is Facebook, designed with the intent to create a digital playground where people can connect, communicate and share information. This article demonstrates how your company or organization can benefit from this new media with reformed marketing tactics.


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January 13, 2010 by Stephen N. Crowley


Our First iPhone Application Milestone

Dirigo has just launched a pre-apha release of a new Apple iPhone application for VingIt LLC.  VingIt is owned by Raphael DiLuzio, Ivan Sokolovich and I.  You’ll hear more about VingIt...


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October 16, 2009 by Dirigo