Video Production

How Much Does Video Cost?

by Adrian Wong-Ken
01/20/2016

Most production firms charge between $95/hour and $175/hour for key activities such as shooting, editing and directing a corporate video.  "A-list" professionals command an order of magnitude more.  Actors typically run $75/hr to $500/hr. The best  talent is usually a member of SAG, ACTRA or some other union.  A RED camera with lenses can run $1,200 a day.  A lighting and sound crew cost between $50-$75/hour. Hair and makup runs $30-60/hr. And these are just some of the costs. Professionally produced web-based corporate videos start between $1,200 - $2,000 per minute.

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4k Video in Advertising

by Adrian Wong-Ken
10/07/2014

What 4k Means For Advertisers

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Homepage Background Video Hero: Introducing the Vero

by Adrian Wong-Ken
07/08/2014

The feature image on your website's homepage is called the "hero image". Rather than using a single image or a sequence of images in a slider, the cutting-edge in this design element is to embed a full-width video into the background where the hero image would be.

We call it a "vero" , for video hero , and we're excited to announce that we can offer this technique to clients who are looking for a more immersive and evocative user experience than a standard hero image can provide.

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Computer Monitor Green Screen Replacement with Foreground Obstructions and Cats

by Adrian Wong-Ken
06/09/2014

This was an excuse to put a pretty little kitty cat image on the Dirigo blog.  We’re going to show you how we eliminate that effect of screen-refreshing (the band of darker light that moves up or down the screen) when recording TV or monitor screens.  The technique is called computer monitor green screen replacement.  In our example we have a foreground obstruction (graphic artist Dolan) and a cat video for the screen replacement. This sort of editing is usually done by a pro. 

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Video Tutorial: Using Keyboard Shortcut Macros In Premiere CC To Sort Through Clips Faster

by Adrian Wong-Ken
07/16/2014

I love editing, don't get me wrong, but it’s never fun going through hundreds of clips and sorting out the good from the bad. I'm always asking the question, "is there a better way?" Well, for video editors, there is a better way to edit using keyboard macros.

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Video Review: Manfrotto 1004BAC 3 QSS Air Cushioned Light Stand

by Adrian Wong-Ken
06/13/2014

The Manfrotto 1004BAC – 3 OSS Air Cushioned Light Stands, specifically the 3 pack we bought from BH are the best light stands I’ve used in their class.  While they may not be the coolest thing to be reviewing I really highly recommend them if you’re going to be making an investment in a piece of gear you’re going to be using every time you shoot.

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Website Video Backgrounds Using HTML5, WebM and Premiere Pro

by Adrian Wong-Ken
05/21/2014

This last week we published a "Video Hero Banner" (which we're calling a "Vero") Using HTML 5, WebM and Premiere Pro to the Dirigo home page.  Since there is very little online about how to export from Adobe Premier to a WebM I took the time to make this blog post and a video to show the process.

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