Auto Responders with the Dirigo ESP10/17/2013
Auto-responders play a vital role in e-mail marketing and delivering a great customer experience. Auto-responders send e-mails to your subscribers automatically. You can use auto-responders to send a welcome email, a renewal offer, an abandoned cart message, or simply a happy birthday message. You could even send an e-mail when someone clicks on a particular link (e.g. forward them a copy of your most recent newsletter). Most all commercial bulk mail sending systems (ESP's) can facilitate auto-responders. Our system does.
To learn more about our bulk e-mail and relay services, visit our ESP offerings page.
Within the Dirigo ESP, auto-responders are setup and managed under "Lists"
Where do I get reports for e-mail auto-responders?
Login to http://esp.dirigodev.com using your credentials.
- Click the Lists tab.
- Drill into a auto-responder list. We typically flag lists with the word "Trigger" in the list name (e.g. Welcome New Customer Trigger).
- Once drilled into a specific list, click the "Auto Responders" link in the left-hand navigation.
- Here is where you'll find basic information on triggered e-mails as well as the admin screens to adjust the campaign(s).
You can trigger on the following:
Subscription: If this trigger is selected then when the subscription trigger happens [a subscriber subscribes from your website] the auto-responder will be sent. This means the auto responder will be sent to the new subscribers for that particular list. This is the most common setting.
Link click: When an existing subscriber of the list clicks a link within an e-mail campaign body - then an auto responder will be sent to the subscriber.
Campaign Open: This trigger will fire an auto-responder when the subscriber opens an e-mail template.
Forward to a Friend: This trigger will fire an auto-responder when the subscriber clicks on the forward to friend link. This will actually forward the e-mail to someone.
Date: This type of trigger is designed to act on date fields, such as subscription date, birth date etc.
You can setup the auto-responder to be sent based on a specified time frame.
- Seconds later
- Minutes later
- Hours later
- Days later
- Weeks later
- Months later
Within a single trigger (e.g. T+1 in the above graphic) you can adjust options, change the template, preview in a browser, and test your auto responder design by sending a preview e-mail.
It is common for Dirigo to initially setup an auto-responder. Once setup, some customers self-service and others continue to rely on Dirigo. Always, we're here to help.