Low-Fat Facebook and Twitter Lemon Bars10/16/2012
Like any agency we pitch new business. Every new pitch informs, educates, and entertains. This post is about the entertainment portion of one of our pitches. We sometimes do crazy stuff. On this particular pitch—one to a large heath company—we doctored up a a lemon bar recipe (made it healthy that is!) and created social media low fat lemon bars that tied to QR codes, buckslip, and a website landing page to illustrate a call-to-action concept.
Our own Jessie Lacey created the Twitter and Facebook stencil, organized the shoot, took the photographs, designed the buckslip, and then everyone on the team ate a few too!
This lemon bar recipe is gluten-free, high in fiber, and low-fat too. It tastes better, too, because the baking powder is from an aluminum-free container.
- 1 cup gluten-free flour
- 1/4 cup organic sugar
- 1/2 cup gluten-free quick oats
- 3 T butter
- 1 organic egg
- 1 organic egg white
- 2/3 cup organic sugar
- 3 T gluten-free flour
- 1/4 t baking powder (aluminum-free)
- Pinch of salt
- Juice and zest of 1 large organic lemon (or 2 small)
- Powdered sugar for sprinkling
Preheat oven to 350 degrees. Coat an 8-inch square baking pan with non-stick cooking spray (we prefer glass baking dish).
Combine flour, oats and sugar in a medium bowl. Using a pastry blender, add butter and blend until the mixture is crumbly. It helps to keep the butter in the refrigerator until you pinch the butter with your fingers to aid the crumbling process.
Press crumbs into the bottom of the baking pan. Bake for 10 minutes or until edges are golden.
Meanwhile, whisk egg and egg white. Add sugar and beat until creamy. Add flour, baking powder, salt and lemon. Whisk until mixture is smooth.
Pour lemon mixture over pre-baked base. Bake for 20-25 minutes, or until center is set.
Cool in pan for 10-15 minutes. Transfer to wire rack to cool completely.
The pitch went well and the lemon bars were a hit. And we got the new business.