Video Production
Adrian Wong-Ken
by Adrian Wong-Ken
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Homepage Background Video Hero: Introducing the Vero

07/08/2014
Homepage Background Video Hero: Introducing the Vero

You’ve likely seen website background video done by some of the world’s biggest brands. PayPalMaerskLouis Vuitton and Spotify were among some of the early adopters. Dirigo was among the first ad agencies to move to HTML5 homepage background video. As best we can tell, Dirigo was the first in our industry, north of NYC, to implement this technique on our own site. Competitors will no doubt follow quickly. We’ve mastered the technique, for any website, on any device. The world of HTML 5 video is rapidly changing. We are on the bleeding edge, writing the guides, bending the rules and evolving with the technology. Telluride was our first client implementation.

In all cases that we've seen thus far, others are using video services to deliver their video (e.g. Viddler or Vimeo).  Dirigo is not.  We're delivering the video directly from our own CDN and Adobe Media Servers.

We're excited to announce that we've started to produce website background videos for our clients.

By working with Dirigo you can be sure that your video background is produced with care from the people that understand both the artistic and technical challenges. We work collaboratively in an evolving frontier to ensure that your website provides an experience that brings your brand to the next level. We can even host the video on our blazing fast servers if speed and video size is a concern.

We’re excited, for a limited time, to offer a starter kit to get your feet wet in this exciting new form of brand expression. For a flat rate we’ll work with your company to create a 5 to 30 second video hero that complements your brand, shares its story and gives your website some serious finesse. Hero  is a term used in web design for a specific type of web banner. A hero image is a large banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site and its purpose is to present an overview of the site's most important content. A hero image often consists of image and text, can be static or dynamic (e.g. a rotating list of images and/or topics). The definition has not yet been upgraded to include video. Thus, we’re calling ours a Vero or video hero .

Let’s start a conversation, move the dial and create something awesome together.  Let's get you a Vero!

Give our video team a shout for a no-frills quote on getting started.

Make contact with Dirigo.

 

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