Client: GMAC

Developed a custom eNews/Product Bulletin Opt-In bulk mail utility that places an invisible counter in each email so that usage can be analyzed. Account Executives (AEs) at the State and Regional level managed their own Opt-In lists while Corporate Marketing and Communications Functions managed campaigns with regional content delivered from personal AE email addresses.

Huge Success

  • Changed the marketing focus in all 50 states by delivering regional eNews & Product Bulletins from more than 50 Account Executives and Regional Directors.

  • Shifted contact data from the AE level to a highly segmented centrally controlled data warehouse.

  • Increased prospect to customer conversion at an unprecedented pace, increased new product adoption rate, and significantly impact loan volume.

 


 

 

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