Convenience is key to consumers—and especially important to mobile users. With Roku, Google TV, and Apple TV in the tens of millions of households, streaming media is widely available. These technology-hungry users also listen to audiobooks on long car trips, work commutes, and just because. And we know that the average daily work commute is 25 minutes (one-way) and in markets like metro New York-New Jersey, Washington DC, Poughkeepsie, Atlanta, Riverside, and Chicago, the average commute is more than 30 minutes.
Audiobooks are great entertainment for mobile users. And there are more smartphone (and other data storage) mobile subscriptions than there are people in the US (103.3% according to The 100 Million Club by Mobithinking)—audiobook companies need a mobile marketing solution to promote audiobooks and drive sales revenue.
We engineered AudiobookREX, a mobile-first, responsive website design of audiobook recommendations for ten audiobook genres. In partnership with Robin Whitten of AudioFile, our team outlined the digital marketing and technology strategy and then we executed it—for smartphones, tablets, and desktops.
We can do the same for your organization. Simply bring your idea to us and we can work with you to make it a reality. OR you can bring us your creative and we can execute it (though we may need to support your designer to ensure the design functions on a mobile-friendly, responsive grid). Our team is nimble so bring us a hybrid approach and we’ll work with you too!
If you want consumers to buy your audiobook, promote an audiobook author or narrator, or engage in a general branding campaign, Dirigo can help you build a solution. And we’ll help you PDQ!