Dirigo created this campaign to reach people who love the outdoors and want to have a good time playing on the beach. With more than one-half of all Americans living 50 miles or less away from the coastline, we drove home the message that beaches belong to all creatures. It's our responsibility to be good stewards for today and the future.
This 60-second spot encourages viewers to enjoy their time on the beach, while reminding all of us that we are part of a bigger ecosystem that depends upon us to be good keepers of our beaches and shorelines.
We shared the Keep Our Beaches Awesome campaign to showcase our marketing and video capabilities. Our in-house production staff took on the roles that spanned from creative direction to product execution. We were pleased to have Chris Reed join us as as our Director, our cast and crew was comprised of some of the finest professionals in Maine. NOTE: no turtles were injured in the production of this video!
Check back with us as we continue to unveil the campaign, from social media to traditional media, to ads and blogs. Let us know if you have questions or want to share comments!
Dirigo Design & Development, Inc. is a full-service advertising agency featuring an in-house, digital video studio. We specialize in creating engaging messaging and content for the digital age. Our strategists, creatives, and marketers all come together to create cohesive campaigns that evoke emotion and encourage viewers to take a tangible action.
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