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Services

Dirigo has developed a reputation for creating compelling marketing solutions. E-businesses are typically designed using a combination of what looks good to a few executives and best guesses about how to motivate customers. Dirigo empowers you to avoid the guesswork by using quantitative data to drive decision making.

We prefer to work in just a few sectors and to dive deep into all facets of e-business development.

Vertical Foci—narrow:

  • Banking & Financial Services
  • Cosmeceuticals
  • Consumer/Business Home & Garden
  • Health Care
  • Insurance
  • Nutraceuticals
  • Children's Products

Areas of Experience—deep:

  • A/B split testing
  • Apple iPhone design & development
  • Banner advertising
  • Branding concerns
  • Affiliate programs
  • Blog strategy & implementation
  • Call center implementation and management
  • e-Commerce
  • Community
  • Competitive Intelligence
  • Content management system (CMS)
  • Contextual advertising
  • Credit card gateway integration
  • Customer communication (sophisticated one-to-one techniques)
  • Customer relations management (CRM) systems
  • Customer retention
  • Database development
  • Disaster recovery planning
  • E-mail deliverability
  • E-mail reputation management
  • E-mail response management systems
  • E-mail strategy & marketing
  • E-mail systems (high capacity mail transfer agents & MS Exchange hosting)
  • Enterprise hosting
  • Feedback loops for e-mail
  • Hitwise Data (Dirigo is a Hitwise Client with access to 160 industries)
  • International expansion (Canada and Europe)
  • Intrusion detection systems (IDS)
  • Key performance indicator (KPI) analysis
  • Link building
  • Metrics
  • Narrow casting
  • Offline media campaigns (catalog, print, radio & television)
  • Online banking
  • Order fulfillment
  • Pay-per-click (PPC) marketing
  • PCI compliance
  • Price elasticity of demand
  • Public relations
  • Rich media strategy & production
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Security
  • SharePoint Portal development
  • Social media strategy & management
  • Systems (firewalls, servers, switches, routers, storage, recovery)
  • Telephony (phone systems)
  • Twitter & Facebook integration
  • Web site analytics
  • Web site business consulting
  • Web site conversion optimization
  • Web site development
  • Web site design
  • Web site strategy
  • Wiki's
sempo member SEMPO is a global non-profit trade group serving the search engine marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Dirigo attended the inaugural meeting of SEMPO at the SES conference in San Jose in the Summer of 2003 when the search marketing industry was relatively small and unknown.