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Early Advantage

Early-Advantage is a Connecticut based independent publishing company with roots in traditional direct response (e.g. TV, radio, print, catalog) marketing. They became a Dirigo client in 2005 with the www.greatbookssummer.com project. The company sells a few hundred children’s learning programs and operates in eight countries. Created by the British Broadcasting Corporation (BBC), the acclaimed MUZZY language learning courses target your child's window of opportunity years to learn a second or even third language.

Services
Strategy, Design Services, Markup, Database Administration, SEO, E-Commerce, Analytics, Newsletter, Promotional E-mail Marketing, Reputation Management, Security and Hosting.

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The Web Site
The U.S. Web site is a direct response marketer’s dream. Like many Dirigo projects, the EA Web site is merely the tip of the iceberg. The site is fully integrated into a proprietary user tracking, split-testing, and sales attribution machine. This group is king of the designed experiment approach to making marketing decisions. The site has undergone countless tests to optimize program elements, price, copy text, layouts, images and colors.

Long Form Direct Response

Depending on with whom you talk, the long form sales page can generate some super-heated discussion among online marketers. Lots of experts, including Dirigo, love to hate this element as it is visually unappealing. The simple truth is that long form consistently outperforms short ones. We have oodles of data to prove it.

Blogging

Built on BlogEngine.NET, an open source .NET blogging project, the Window of Opportunity Blog is EA’s entry into the blogosphere. They share recent research, interesting facts, fun activities for kids, and heartwarming stories from both EA personal experiences and those of other EA families.

Newsletter

Spam, phishing, and overcrowded inboxes make it harder to get e-mails viewed. It's easy to underestimate the value of a good newsletter. Value is the key to any publication’s success (high value equals low opt-out/FBL requests). Offering information as a free service keeps the brand top of mind. Newsletter content pulls double duty for SEO and PPC programs. When valuable newsletters are mixed with promotional e-mail marketing, the result is typically an improvement in reputation and list performance.

Promotional Email

Marketers are relying heavily on e-mail marketing; they see it as the eye in the raging economic storm. Low cost, targeted, and able to move the needle with prospects as well as customers, promotional e-mail is front and center. Shopping-cart-abandonment triggers and autoresponders that send incentive e-mail to visitors that didn’t buy are tools of the trade.