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Tickets |  Project Management |  207-347-7360

Women to Women

The Women to Women (W2W) health center in Yarmouth, Maine offers an empowering combination of alternative and conventional medicine. They specialize in working with women who have chronic and challenging health conditions. The W2W’s Personal Program for hormonal health, adrenal health, Better Bones, and healthy weight are sold nationwide. Dirigo began working with W2W in 2003. Today, the W2W Web site contains roughly 1,600 pages. The site carries a hefty 8,459 Alexa ranking in the U.S. Compete.com reports approximately 750,000 monthly visitors.

Services
Management, Strategy, Design Services, Markup, Database Administration, Search Engine Optimization, Link Building, Blog Seeding, Social (e.g. Twitter, Facebook, YouTube), Portal, Community, E-Commerce, EDI, Pay-Per-Click, E-mail Marketing, Customer Communications, Offline Advertising, Analytics, Conversion Optimization, Retention Optimization, Audio & Video Work, CRM, E-mail Response Management System, Key Performance Indicator System, SQL Reporting Services, PCI/DSS Compliance, Security, Disaster Recovery, Telephony, and Engineering.

Selected works
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Web Application
The fifth major revision of the Women to Women site brings a full deployment of the Content Management System (CMS) and a new design to the roughly 2,600 pages. It also ushers in a more robust Disqus and Facebook commenting system, a new blog platform for Dr. Mills, lots more video, Facepile, Twitter and Google+.

Website Rankings
For 10 years Dirigo has worked with Women to Women to create the most popular Health Content Site on the Internet supported by product sales (Hitwise ranked #42 on 9/17/2011). The site carries a 9,222 Alexa Trafic Rank and boasts more than 1.2MM uniquely visitors.

Osteo Blast Blog
An argument you'll hear over and over again in the SEO industry is "make sure that you embed SEO into the business." The Osteo Blast Blog, launched in 2009, is fully integrated into the Web site to fuse PageRank (PR) and enhance SEO. Moreover, maintaining the application pool and session state facilitates one-to-one dynamic customization, ad rotation, click stream data capture, and more.

MyPersonal Program
My Personal Program (MyPP) is a members-only online portal designed to help members track their health progress, personalize their program, control member communication, update their account, shop, and more. MyPP is real-time integrated to the CRM. Furthermore, it supports members that transact online as well as offline. The system was designed for busy members who are accustomed to staying connected anywhere, at any time.

Health Profiles
Health assessments and profiles are tools that help Women to Women recommend solutions and more. The technology and methods used are exclusive to the brand.

Better Bones
The Better Bones Program (BB) was launched in 2009 by a cross-functional team of 30 people. In addition to adding a new silo and blog to www.womentowomen.com with more than 70 pages of original content, the www.betterbones.com website was born with approximately 240 pages of non-duplicative content. The two websites act as one using special jump-cookie technology. The BB launch necessitated a platform upgrade to the integrated xRM-style systems.

E-mail Campaigns
Our e-mail sending and reputation management system is installed on Women to Women infrastructure and is fully integrated with the CRM and analytics suite. If Women to Women can dream it, we can build it, and the e-mail system can send it. No messy API libraries—limitless ability to create rich dynamic e-mail communication. Imagine the possibilities, imagine the potential ROI. The system has sent hundreds of Women to Women e-mail templates.

The CRM
At the center of it all is a completely custom customer relationship management system. While the specifics of this system are governed by a non-disclosure agreement, let us say: the sky is the limit. We built it, worked out all of the kinks, and can make it do most anything. 

We built our own analytics system, called InfoSite, before Google acquired Urchin. Interconnectivity provides a one-to-one user experience and competitive advantage.   

Ticketing System
Dirigo built W2W’s ticketing system to facilitate large scale project management, communication and collaboration. The system helps W2W prioritize and document IT requests. In addition, to ticketing, W2W uses SharePoint Portals and Microsoft Team Foundation Server.