Our Services
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Dirigo was born digital. We've grown up to be much more!
We help companies build great brands & turn customers into fanbases. It's integrated marketing. It is THE way to market to consumers and businesses. -
Social Media
Tumblr, LinkedIn, Pinterest & Foursquare. Facebook, Twitter, Google+ & Youtube. Original and curated content, an editorial schedule & ads. You gotta’ listen and respond as though your flock was sitting next to you. It’s that simple (well, not really).
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Search Engine Marketing
From the early days of GoTo to GoogleAdWords, BingAds, Google AdSense & DoubleClick. Pay-per-click, product listings & dynamic auto ads garner immediate eyeballs, clicks & conversion. Period.
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SEO & Web Best Practices
The Holy Grail: SEO & best practices. Web users want to be entertained, informed & engaged. Social signals, search & quality content= qualified leads & conversions ($ha-$hing). Focus on users, you’re assured to get results—now it's search marketing integration.
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Reputation Management
The success of your business is too important to leave to happenstance. We make you look your Sunday best everyday driving onsite and offsite customer reviews though Dirigo’s Applause platform. Then we monitor and help you manage your online reputation.
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Branding & Strategy
How your brand looks, what emotion it evokes, whom, when & where you reach your customers is the golden arrow—it’s your promise to customers. Which distribution paths, PR channels, voice & consistency you use leads to positive brand equity.
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User Experience (UX)
What do Sun Tzu and Cooper have in common? Strategy rules. We are disciples of Cooper’s book: The Inmates are Running the Asylum. Why you say? Making it easier for users to use natively intuitive websites, social accounts & systems means our clients win.
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Creative Design
Design is a balance of form, function, and aesthetics backed by data. We'd like you to consider Dirigo your one-stop shop for all of your creative needs. Web, mobile, app, print ads, annual reports, marketing collateral, packaging... Give us a try and let us show you what’s possible.
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Web Development & Execution
We’re marketers to the core, the most gifted programmers, software application specialists & sword swallowers ... whatever it takes. We’ve in business of creative thinking. We know the web & all things digital & we know how to make it work for you.
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Web Hosting
We host great parties right here in Maine, oh, we mean that we host sweet web properties (in Maine too!) that count on us. While every client’s needs are unique, we generally believe in massively overbuilt hardware, redundant connectivity & local personalized service.
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E-Commerce
E-commerce and m-commerce—Dirigo has almost a billion bucks in online revenue under our belt. From the sales funnel to PCI, telephony to order fulfillment, CRM systems to online marketplaces, we’ve done it. Carefully coded from the ground up.
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Email Marketing (ESP)
E-mail is a linchpin for user engagment and direct marketing. We know how to create e-mail campaigns with attention-grabbing subject lines that will motivate readers to take action. We’ve built and run the only ESP in Maine for our clients on three continents.
Featured Work
The Faulkner Organization
Founded in 1932, the Faulkner Organization consists of 22 auto dealerships representing domestic and import franchises. The organization takes great pride in both customer and employee satisfaction. As one of the nation's top dealers, they employ more than 1,000 people and manage more than 45 websites. We actively consult with top management, in partnership with CBC Advertising, as digital change agents to support all areas of this marketing organization.
Central Distributors, Inc.
Central Distributors was founded in 1934; today they’re a 4th generation family business. They distribute mostly beer and wine to some 2,200 retailers in seven counties from a 95,000 square foot warehouse in Lewiston, Maine. They came to Dirigo needing a brand refresh and a new website. We delivered an awesome fully responsive solution. This is the finest beverage distributor website (and only RWD site) in the Northeast.
Kids Crooked House
In 2007 Kids Crooked House (KCH) won a nationwide Yahoo! contest, based in-part on Victoria's strategic direction. The winnings: help from Ivanka Trump and $100K in marketing dough. Two years later KCH was featured on TLC’s hit show Jon & Kate Plus 8—achieving the top search term worldwide on Google Trends. DIY’s King of Dirt, and scads of episodes of ABC’s Extreme Home Makeover have turned this Internet brand into a superstar.
Muzzy Online
The MUZZY language program is successful in homes and classrooms the world over because it is based upon three key ideas: children are naturally built to learn languages, children love learning languages, and children can learn any language when given the right environment and support. Dirigo is proud to have engineered the largest subscription-based language video learning portal in the world for children. Work began in 2005 and never stops.
The Great Books Summer Program
For the past ten years, outstanding middle school and high school students have come together at Amherst College, Stanford University, and University of Oxford, with a number of distinguished educators and bright counselors from top colleges, to enjoy an exceptionally fun intellectual experience. We've been their digital partner since 2005.
AudioFile: AudiobookREX
AudioFile Magazine is the world's largest reviewer of audiobooks. They review nearly 400 audiobooks every 60 days and feature narrator and author profiles. Dirigo was hired to build an intuitive responsive website (RWD) aimed at tablets and Smartphones (www.audiobookrex.com) to showcase top audiobook picks by genre. In May 2013 they hired Dirigo to manage everything.
Who We Have Worked With
This is a representative sample of Dirigo clients across a broad spectrum of industries and business models—small and large—from $3K of investment with Dirigo to more than $1.7 million.
- Marc Motors
- SilsBee
- Johnny's Selected Seeds
- Muzzy
- Evergreen Credit Union
- The Wall Street Journal
- P3 Pro Swing
- Mark Farrah Associates
- Women to Women
- Kings Ford
- Mark Dodge
- Factor Nutrition Labs
- Vax Maine Kids
- Maine Health
- Russound
- Time Warner Cable
- Cape Cod Lavendar Farm
- Arch
- Ford Townsend
- 207 Brand
- Ansys
- AudioFile
- CBC Advertising
- Central Advertising
- Community Dental
- Consumer Title
- Business Assurance
- Donorfull
- FetchDog
- Kids Crooked House
- F.W. Webb
- Maine Energy Systems